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We believe in formulating simple choices. 
Everything we do is slathered in simple from our minimalist packaging to our modest ingredient lists. 
Life is complicated enough, yes? Why add to the chaos.

Yours in simplification, Heidi & Pete.

Notable News

5 Lotion Life Hacks

October 01, 2015

I used to spend an hour on my hair in the morning (it was the 80s - ratting hair was essential.) And never, NO NEVER would I wear the same outfit twice in a two-week period. My "clothes calendar" made sure of that. Let's just say, I was a little high maintenance. Oh, how things have changed. Ratting is now the practice of... well... getting rid of rats (not that we have any.) Outfits? Hell, I wear uniforms now - Target boyfriend t-shirts and jeans. I've got two kids, a husband, and a dog. Nothing fancy schmancy required. That's not to say that a single pair of pink lace undies won't make an occasional appearance because... well, you know. My house used to be plum full of cleaning...

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Don't let this happen to you...

June 08, 2015

The Moment You Realize You're Out Of Soap! This guy didn't sign up for our new auto-ship program. We encourage you to learn from his mistakes. Sign up today! Get your favorite soap, lotion, or body wash delivered to your door on a schedule that YOU choose. Really dirty? Need lots of moisture? Get 'em once a month. Not so much... try every other month. No commitments. No fees. Cancel anytime. We're that gem of a sweetheart that will let you go peacefully. No questions, no stalking. Add or remove products from your plan at any time.  Get a discount on EVERY shipment! NEVER run out again! Whew. See? Doesn't that make you feel better? Choose your favorite products and request a delivery schedule. It's simple! Through...

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