About Us

We believe in formulating simple choices.

Everything we do is slathered in simple from our minimalist packaging to our modest ingredient lists.

Our small product line is a testament to the time and effort we put into crafting products that perform.

Whether you're digging holes in the garden with your 2-year-old and the dog, ice-racing on a frozen lake in the middle of Minnesota in negative degree weather, or getting ready for that epic date you've been looking forward to for years… we’ve got you covered!

Life is complicated enough, yes? Why add to the chaos.


Yours in simplification,
Heidi & Pete